A Chinese company has once again surprised the market by acquiring one of the world's largest sportswear and footwear companies: the German Puma. The company in question is Anta Sports, which announced the acquisition of a 29.06% stake in Puma for €1.5 billion, which will allow it to gain control. The deal was agreed with Groupe Artémis—the holding company of the French Pinault family—and Anta will become the largest shareholder of Puma. In Argentina, Puma has its headquarters in Pilar, employs hundreds of workers, and maintains a network of its own stores and a local e-commerce site, with a focus on expansion and local production. Puma operates a footwear plant in the province of La Rioja, which has received million-dollar investments to increase its production capacity, reaching over one million pairs of shoes per year. The company has increased its workforce at the plant and its offices in Buenos Aires. Details of the deal with China The company clarified that there will be no public takeover offer, while planning to maintain the autonomy, management, and identity of the German brand. The goal is to become one of the top three sports brands in the world.
