The Emirate of Sharjah participated in the International Tourism and Travel Fair Berlin 2025, organized by the Sharjah Commercial and Tourism Development Authority along with a delegation composed of 19 governmental and private entities. The fair was held from March 4 to 6 at the Berlin Exhibition Center under the slogan "The World of Travel Lives Here."
In order to familiarize visitors with the prominent tourist attractions in the emirate and what distinguishes it with exceptional components, the emirate presented through its distinguished pavilion at the fair an interactive journey to explore the natural, cultural, and recreational destinations. The emirate showcased during its participation its appeal as a prominent tourist destination on the global stage.
In this context, the organizing authority stated that participating in the Berlin Fair represents an opportunity to promote the emirate as a distinctive tourist destination and to introduce visitors to the diversity and attractiveness of the tourist destinations within it. The participation received positive feedback from visitors who enjoyed the promotional exhibitions and cultural heritage showcases presented by the emirate at the fair.
