The Women's Tennis Association (WTA) has signed the largest sponsorship deal in its history with the German manufacturer, Mercedes-Benz. However, the parties have not yet disclosed the value of the contract. The agreement marks a significant milestone for the WTA and is expected to have a major impact on the sport. The deal includes various marketing and promotional activities. Both WTA and Mercedes-Benz expressed excitement about the partnership. They believe it will help grow the popularity of women's tennis globally.
WTA Signs Largest Sponsorship Deal with Mercedes-Benz
The Women's Tennis Association (WTA) has secured the biggest sponsorship deal in its history with German automotive giant Mercedes-Benz. The financial terms of the agreement have not been disclosed. The partnership is set to boost the profile of women's tennis worldwide and provide significant commercial benefits for the WTA.