Sport Economy Country 2025-12-13T00:52:07+00:00

WTA Signs Largest Sponsorship Deal with Mercedes-Benz

The Women's Tennis Association (WTA) has secured the biggest sponsorship deal in its history with German automotive giant Mercedes-Benz. The financial terms of the agreement have not been disclosed. The partnership is set to boost the profile of women's tennis worldwide and provide significant commercial benefits for the WTA.


WTA Signs Largest Sponsorship Deal with Mercedes-Benz

The Women's Tennis Association (WTA) has signed the largest sponsorship deal in its history with the German manufacturer, Mercedes-Benz. However, the parties have not yet disclosed the value of the contract. The agreement marks a significant milestone for the WTA and is expected to have a major impact on the sport. The deal includes various marketing and promotional activities. Both WTA and Mercedes-Benz expressed excitement about the partnership. They believe it will help grow the popularity of women's tennis globally.