The Swedish company Adidas reported an unexpected growth in sales in the fourth quarter. This growth was the result of the company's recovery from weak sales in North America and China. Key financial indicators turned out to be better than expected analytics.
"We are pleased to announce the successful completion of the year," said the chairman of the board of directors of Adidas, pointing to the company's confident growth in the last quarter of 2021.
Against the backdrop of a challenging global economic environment caused by the pandemic, this was a very important achievement for Adidas. "This success is the result of the hard work of our entire team," the company representative added.
Thus, the launch of new collections, investments in marketing, and product differentiation brought their fruits, ensuring stable sales growth for Adidas.
