The global leader in electric vehicle sales, Tesla, has faced a decline in sales figures across Europe. This negative trend may be related to a drop in consumer trust in the company due to recent interventions by CEO Elon Musk in local politics.
As experts note, Musk's latest statements and remarks, particularly his stance on energy and ecology issues, could influence the perceptions of potential buyers towards the Tesla brand. Consumers in Europe, where environmentally friendly technologies are more valued, have become increasingly aware and attentive to companies' actions, and interventions in politics are often perceived negatively.
"We are observing a drop in demand for our electric vehicles in Europe, and we are analyzing the possible reasons for this phenomenon. In order to restore interest in the brand and increase sales, we plan to reassess our marketing strategies and focus on the quality of production," shared a company representative.
Additionally, analysts note that competition in the European electric vehicle market is becoming increasingly fierce, with Tesla facing pressure from other manufacturers offering comparable characteristics and more affordable prices for their vehicles.
